Marketing is the activity of bringing awareness to your brand, business, products or services and offerings to compel your customers to do business with you. Marketing is an ongoing process, and it plays a key role in the positioning of a business in its industry. The purpose of marketing is to indicate your expertise and the value that you give your customers, and – ultimately – generate sales for your business.
If your customers cannot find you, they will find your competitor.
Marketing is a core aspect of any business. Unfortunately, it is also an aspect that many business owners tend to neglect, as they are focusing on other parts of their business that needs priority attention. Over time, this may cause a business to lose customers and space in their industry, as competitors may provide better and tempting offers.
Why your business needs marketing:
- Marketing assists in growing your business and increasing your revenue
- Marketing gives your business a competitive advantage
- Marketing attracts new customers and can retain existing customers
- Marketing builds trust and creates credibility in your brand and business
- Marketing is not “one-size-fits-all”, indicating that there is marketing options available for various budgets and to suit different businesses’ needs
- Marketing connects your business with your target market and can build loyal customers
- Marketing gives your target market insight into your business, its brand story, values, mission and more
- Marketing allows a business to target a specific audience
- A well-structured marketing strategy and goals provides opportunity to track and measure the outcome of various marketing efforts
It is important for any business to prioritize marketing as a core aspect of their brand and business. To find out how Provisio Marketing can assist your business with effective marketing specifically for your business, contact us: hello@provisiomarketing.com | +27 (0)12 944 8550.