Email marketing is a powerful tool to reach your ideal customers where they are and where they spend their time. However, many small to medium businesses have not yet leveraged the benefits of email marketing as a marketing channel to reach specific customers, and with these benefits below (to name only 5), email marketing could be exactly what a business needs to connect with its target audience. Here are 5 benefits of email marketing – could your business benefit from these?
1. HIGH RETURN ON INVESTMENT 📈
With email marketing being a very cost-effective marketing channel, it does not take a lot to set up, but can bring in high revenue.
2. REACH SPECIFIC AUDIENCES 🎯
With e-mail marketing, you can target specific people directly that fall within your ideal customer specification, in their inbox.
3. MEASURE YOUR RESULTS 📏
Email marketing allows for easy and effective measuring of results, as it is quantifiable and trackable.
4. INCREASED WEBSITE TRAFFIC 💻
Drive more traffic to your website through email marketing, which can improve your website ranking on search engines.
5. SHARE VALUABLE INFORMATION ℹ
Keep your customers informed about your business, new specials or offers, or provide valuable information / tips through email.
If email marketing is an untapped channel to market your business, contact us to find out how we can help your business grow through our digital marketing & social media services ⭐